Start with the customer.
At Melliora, I conducted 200+ discovery interviews and translated what I learned into a B2B/B2C go-to-market strategy.
From customer insight to go-to-market action.
01 / How I approach GTM
Make the value clear.
For Curiosity Benefits, I rebuilt the value proposition and messaging to make the consultancy’s strengths easier to understand.
Turn strategy into campaigns.
At UBC, I led brand campaign production, managed 7 social accounts, and wrote newsletters reaching 18,000+ students.
Build relationships that move the business forward.
Working with an AI startup’s founder and engineering team, I helped define target buyers and positioning. Within 4 months, the team secured its 1st partnership and grant.
Election operations
Leading under pressure
Central Poll Supervisor · 2025 Federal Election Canada
Supervised 20 election officers during Canada’s 2025 federal election. Led the team to deliver timely results while keeping voter service running smoothly.
- ↗ Team leadership & time-sensitive coordination
- ↗ Customer service & communication
- ↗ Privacy & sensitive information handling