Brand campaigns · Creative production · Communications

Bringing the UBC brand to life

Brand campaigns & creative production

I led casting and production for a UBC Sauder video and photography campaign, with creative featured in sponsored ads and university communications. I also modeled in the campaign.

Audience communications

I wrote and managed e-newsletters reaching 18,000+ students and managed seven social media accounts.

Supporting digital experience

I designed and maintained 10 key UBC websites, alongside creating graphics and social content across LinkedIn, Meta, and X.

Campaign creative & paid advertising

Campaign photograph of four people working around a table — Campaign photography: collaborating around a table.

Campaign photograph of a group discussing ideas on sticky notes — Campaign photography: a group workshop.

Campaign photograph of four people talking on campus steps — Campaign photography: campus life.

Screenshot of a sponsored UBC Sauder undergraduate recruitment ad on YouTube — YouTube sponsored placement — “Study in Vancouver, Canada.”

Screenshot of a UBC Sauder sponsored ad promoting evening classes — Sponsored placement — “Flexible Evening Classes.”

Screenshot of the UBC Sauder Master of Management article featuring campaign photography — Website placement — Master of Management program article.