Buyer research · Positioning · Partnerships
Building an AI startup’s 1st GTM strategy
The challenge
An early-stage AI infrastructure startup had a technical product but no go-to-market motion.
My contribution
I identified target buyers, developed positioning, and worked with the founder and engineering team to translate the technical product into language for operators, partners, and investors.
Results in four months
The team secured the company’s first partnership and first grant, and won first prize at Montreal Tech Week.