Maryam Begzada
← Selected work

Melliora · Customer discovery · Partnerships

A founder’s approach: 200+ customer conversations to GTM strategy

The Melliora team at their demo-day booth

The challenge

A healthtech idea addressing blood glucose spikes needed a validated path to market.

My contribution

I conducted 200+ customer discovery interviews and translated the findings into a B2B/B2C go-to-market strategy. I also built the financial model and pitched at demo day.

Partnerships

I closed clinical and vendor partnerships in a highly regulated category.